
COLUMBUS WORKS
“Columbus Works is focused on eliminating poverty in central Ohio. At our core is our transformational workforce training, job placement services, and long-term barrier removing wrap around services. Our relational approach provides hope and encouragement to our neighbors living in poverty who desire to advance to economic self-sufficiency. A network of Employer Partners are key to our unique approach. The result? Columbus Works transforms lives and impacts generations!”
With this project, I was tasked with being the project manager for the rebrand of the non-profit organization, Columbus Works.
1.
COLORS
colorS for the organization's ORIGINAL primary logo.
HEX . 3881B8
HEX . FFFFFF
OLD
The client wanted to keep the blue from their original logo while exploring new colors for marketing implementation.
NEW
secondary colors
HEX . 263172
HEX . EDC211
HEX . 007F7F
HEX . FC6736
2.
LOgo
logo exploration





final logo design

OLD

NEW
3.
IMPLEMENTATION
For promotional materials, the client requested a redesign for their employer partner brochure, orientation flyer, membership recruitment flyer, and a one-sheet explaining the organization's 4-step process for potential clients.
employer partner circle




Orientation FLyer +
Member recruitment




4-step process
one sheet



